Tuesday, 15 September 2015

Good Cinematography is Where You Can't Figure Where the Camera Stops and the SFX Begins.

Check out this epic tome from Droga 5 for the homely smell in your home. The voice over is a little flat for an 'anthem' like spot but once again it proves one thing - brands should stand for things.

Brands can't just be functional entities. They should punch a little above their weight and stand firm in where they stand in the broad hierarchy of life. Apple stands for simplicity and fulfiling the lives of the individuals who use them. Uber (now, inevitably) stands for freedom from bad public transport systems. Coke, despite being just a soda, stands for, well, happiness. And now Air Wick, thanks to this lovely spot, stands for making your house, a home.

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