Firstly, don't make a commercial. The world. such as it is, isn't waiting to watch your commercial. They aren't streaming music on YouTube hoping to find your commercial. What you can do though is make a viral video. And, how do you do that? Well, to be honest, there's no formula. Cats, pups and babies seem to do the trick. You can also tone down on the brand and go off the wall. The weirder you get, the better your chances become. Will that dilute the link with the brand? Possibly. Will that dial up the chances of your video being watched? Let's just say if the videos below spoke of the relative benefits of Levi's in a more obvious manner, they wouldn't net 8 mil views.