It's not the most efficient piece of content marketing. Fortune's reader base isn't going to be the first to queue up for watching Batman vs. Superman but you have to appreciate the cheekiness at work here. To paint Lex Luthor as this modern-day tech genius, 'our saviour from the future apocalypse' is actually smart. The overall article also benefits from having Jesse Eisenberg playing the role of Lex Luthor. Jesse already gave us a very egocentric Zuckerberg. So it's not a stretch to see him slip into the old shoes of another megalomaniac inventor. Although, the overall headline of the article could've been better. Find the article after the jump.
http://fortune.com/contentfrom/2015/10/05/lex-luthor-jr/ntv_a/3dsBA58oDAfxgFA
PS: Much to my amusement, I saw a Make in India banner talking about India's weapon production expertise with the article. Those not in the know, Lex Luthor's co. LexCorp is a pretty big weapon's manufacturer. A meta targetted banner on a meta ad. We live in such fun times.
http://fortune.com/contentfrom/2015/10/05/lex-luthor-jr/ntv_a/3dsBA58oDAfxgFA
PS: Much to my amusement, I saw a Make in India banner talking about India's weapon production expertise with the article. Those not in the know, Lex Luthor's co. LexCorp is a pretty big weapon's manufacturer. A meta targetted banner on a meta ad. We live in such fun times.
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