Sunday, 16 August 2015

Why Your Copywriter Looks Sad.

In this lovely publication from DMA UK, we learn about why your copywriters are sad. It's in-depth, incisive, *always spot-on and often funny.

Some of my favourites:

I'm not a copywriter. I'm the track changes approver.

Less Fewer copywriters know how to writer.

If you really love to write, then don't get into copywriting. *ouch*

On taking up copywriting as a profession: *It* chose me.

*except the Vodka for breakfast part. A good number of us stick to cereal. Also, DMA, thank you for giving me a Leader award last week. 
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