Ah, social media. The place where grammar goes for a toss and all gaffes are forgiven. It's where brands which follow guidelines to the T and are sticklers for propriety get a little playful. So, it's not unheard of brands to 'talk weird' on Twitter. In fact, it's actually quite necessary for them to do so if they want their consumers to listen.
So check out this cool presentation Chapin Clark of RGA (He's responsible for making RGA the funniest agency on Twitter) and Katie Notopoulos of Buzzfeed made on 'Weird Brand Twitter' at SXSW.
It's got a bunch of great lessons. Plus, it confirms what most of you already knew. Just like with TV, simple and silly ideas work best on social media.