Monday, 9 February 2015

I Want To Be Perched Atop a Lighthouse Or When Advertising Works...

A lot can go wrong in tourism ads. You could say what the others have already said. You could possibly oversell a place and make it difficult for viewers to believe. Or may be you could not say anything at all and let the place do the talking. After all, for films the adage remains, 'Show, don't tell'. So sit still and watch this lovely commercial for Diu. Who'd have known Diu was this breathtaking? It demands a visit and a hat tip to both the client and the agency in question. 

PS: The agency in question is O&M. 
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