Monday, 23 September 2013

Lakme Gets a Vampire to Act as a Skin Expert in its Ad.

Look Count Dracula, the local beautician. 
Most advertising's cumulative effect is subliminal. But Lakme hit a masterstroke in its 30 second commercial for a product called Youth Infinity. With this product, women's 'Twenties sculpted look' is protected. Now who better to talk about looking just the same than a vampire. They cleverly put a pasty looking distant cousin of Mr. Dracula to act as the skin expert and explain to the woman how she can continue to look the same with Youth Infinity. 

Well played Lakme. Hope someone soon puts up the director's cut of the commercial where we see the guy digging his fangs into the young model and giving her a beauty solution that may actually work.

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