Even in a digital agency, it's fun doing analog work.

We recently did an integrated campaign for Tourism New Zealand. And I got the chance to whip up some good ol' fashioned 'descriptive' print ads. That too with actual body copy and not bullet points. Thank God for tourism. And New Zealand. 

Moby Knows How to Make Good Music and Sell it Well too.

Am currently hooked on Moby's new album 'Innocents' and I really love the cheeky way in which Moby (Or his agency) is asking listeners to download the album. They have now uploaded all the songs on You Tube. For songs without videos, they placed an iTunes logo right on the still used for the accompanying song. Then they turned it into an annotation that leads straight to the iTunes store. Deceptively simple but it does what you want listeners to do. Listen, enjoy the music and then proceed to buy the album.