In this lovely publication from DMA UK, we learn about why your copywriters are sad. It's in-depth, incisive, *always spot-on and often funny.
Some of my favourites:
I'm not a copywriter. I'm the track changes approver.
Less Fewer copywriters know how to writer.
If you really love to write, then don't get into copywriting. *ouch*
On taking up copywriting as a profession: *It* chose me.
http://www.flipsnack.com/mergimg/why-your-copywriter-looks-sad-ftnl7es8x.html
*except the Vodka for breakfast part. A good number of us stick to cereal. Also, DMA, thank you for giving me a Leader award last week.
Some of my favourites:
I'm not a copywriter. I'm the track changes approver.
If you really love to write, then don't get into copywriting. *ouch*
On taking up copywriting as a profession: *It* chose me.
http://www.flipsnack.com/mergimg/why-your-copywriter-looks-sad-ftnl7es8x.html
*except the Vodka for breakfast part. A good number of us stick to cereal. Also, DMA, thank you for giving me a Leader award last week.
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