Arby's is a fast food chain. And as luck would have it, the angst-ridden underpaid employees at such chains and the overall unhealthy food they serve offer plenty of fodder to late night TV show hosts.
So it's no surprise that Jon Stewart loved taking a dig at them. What's surprising is that Arby's chose to say goodbye to Jon Stewart with this tongue in cheek spot. While the execution is simple and the final goodbye is served with just the right amount of snark, what is really commendable that Fallon, the creative agency on the job and Arby's had the courage to run such a bold piece of work. I'm sure an ad like this would have better recall and impact than the countless commercials most brands flood television networks with.
So it's no surprise that Jon Stewart loved taking a dig at them. What's surprising is that Arby's chose to say goodbye to Jon Stewart with this tongue in cheek spot. While the execution is simple and the final goodbye is served with just the right amount of snark, what is really commendable that Fallon, the creative agency on the job and Arby's had the courage to run such a bold piece of work. I'm sure an ad like this would have better recall and impact than the countless commercials most brands flood television networks with.
No comments:
Post a Comment