Why Short Sentences Work Better.

Shorter attention spans. Greater distractions. That's the reality of our world. So unless you have Ian McEwan's ease with words, you are better off going the Raymond Carver way and write in short, crisp sentences. If you are writing for a brand, you will notice that your words will go down better when you manage to say more with less. Don't agree with me? Let me show you something. Here's my favourite original Abe Lincoln quote in its original length.

Good things may come to those who wait, but only what is left by those who hustle.

Eloquent. Thoughtful. Not too big on brevity though. Unless...

Good things may come to those who wait, but only what is left by those who hustle.

And without losing any meaning, you get.

Good things come to those who hustle.

Works better, right? Unless of course, you want to sound more hip.

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