A dash of butter, a stroke of brilliance.

Wieden + Kennedy hysterics. A client who loves bold off-the-wall stuff. And a director with a flair for big, flashy visuals. That’s all there is on offer with this visual food porn opera from Lurpak.

Have a look and marvel over the slow-mo shots, the hyperkinetic editing, and the extravagant amount of Lurpak applied on every item that’s being cooked. I'm not a foodie but dammit this looks yum and inspires me to take up cooking.